Before Telecaller24, a sales day looked like this. Leads went out on WhatsApp. A spreadsheet ran two days behind. The only record of nine to seven was whatever a rep remembered to say.
Nobody was doing anything wrong. No record was being made. The company paid for the calls, the leads and the petrol, and owned none of the information.
So we built the smallest fix: assignment, capture, follow-up and targets on one dashboard, fed by the call log the phone already keeps. Nobody writes a report for it to be true.
Four rules we set early
Each one rules out something we could sell. We kept them.
1. Build for the rep, not just the manager
Reps get their own portal and scorecard, on the manager’s weights. A tool that only points one way gets uninstalled, and the data gets worse.
2. Don’t collect what we don’t need
No browsing history. No address-book upload. The app never records calls. Reps exclude personal numbers on their own phone, and that list never leaves it. On the Field plan, location runs inside work hours only.
3. Say the limits out loud
Android only. No iPhone. No call recording. Not a field-force suite: no order capture, stock or beat planning. If your regulator needs recorded verification calls, we’re not it.
4. Price it so ten people can say yes
₹149, ₹249 and ₹449 per number per month. A ten-person team has no operations person to run a heavy tool. The price and the setup have to survive that.
On customer logos
No logo wall. No testimonials. No “1,000+ businesses” counter. Telecaller24 is early, and we’d rather say so than borrow credibility.
Judge it on what you can see: the full feature list, the whole price list, and a 15-day trial on five numbers with no card.
Disagree with any of it? WhatsApp us. We read everything.
— The team at Simption
B-32, IT Park, Bhopal,
Madhya Pradesh
THE TEAM AT SIMPTION, BHOPAL